What is on-page SEO and what is off-page SEO?

SEO – or Search Engine Optimization – means search engine optimization. Within SEO, a distinction can be made between on page SEO and off page SEO. But what is the difference between these factors?

On page SEO

The word actually says it all: on page SEO stands for all SEO factors that you can adjust within your website or webshop. These factors are the easiest to influence yourself. On-page factors are therefore checked first in almost every SEO check.

On page SEO factors

With on page SEO factors you can think of:

• Titles
• URL optimization
• Meta description
• The use of headings (tags such as H1, H2, H3, etc.)
• SEO optimized media
• The loading speed of your website
• The availability of your website on mobile
• etc.

Off page SEO is the counterpart of this.

Off page SEO

In contrast to on page SEO, off page SEO stands for all factors that are outside your website or webshop. Although more difficult than on-page SEO, these factors can also be influenced to a certain extent. Off page SEO mainly concerns links that point to your website, thus increasing the reputation of your website.

Off page SEO factors

Important examples of off page SEO factors are:

• Link building
• Blogging
• Social media
• Advertising
• etc.

Together, on page SEO and off page SEO ensure a completely SEO optimized website or page.

Website or webpage

People often talk about the SEO optimization of a website, but you actually have to look at this per web page. Both on page SEO and off page SEO are different for every web page and cannot be implemented completely for 1 website.