What are long tail keywords?

Long tail keywords are searches in Google that consist of 4 or more words. In terms of searches, we distinguish between short tail and long tail keywords. Short tail are the searches that consist of 1 to 3 keywords.

Volume

Many people opt for volume and therefore focus on 1 to 3 keywords in the search query. The fact is that the competition here is much higher, both in the field of search engine optimization, but also in terms of advertising on Google. The cost per click is much higher on these terms. While the conversion is actually lower on short tail keywords.

Conversion

What many people do not realize is that long tail keywords ensure better conversion and that 70% of searches consist of these long tail keywords.

The conversion is higher with long tail keywords, because these are more specific searches. Someone who is looking for a ‘black sports hoodie for men’ will immediately see their products, as opposed to someone who types in ‘hoodie’ and then has to look up the right products themselves.