A call to action, also known as a CTA, is an element that ensures the desired conversion. A call to action is literally translated: call to action. Placing the right call to action in the right place is one of the basic methods of conversion optimization.
Where is a call to action?
A call to action can be found on websites, web shops, mailings, banners, etc. Many people think that a call to action is always a button. That is not true, a telephone number can also be a call to action.
Another misconception is that a call to action should encourage a visitor to purchase a product or service. With a call to action you indicate what you think a visitor should do, which could also simply be visiting a page.
With the call to action you can send visitors through your website without the visitor having to think about the correct route through the website.
