What is the buyer journey? The buyer journey is the first part of the customer experience, before the customer journey. The buyer journey is the process that a user goes through from anonymous user to a paying customer. The buyer journey can be divided into three...
What is lead nurturing? Lead nurturing is part of the lead management process and is a continuation of lead generation. Lead nurturing starts when a prospect has converted to a concrete lead. During this part, the lead is trained to become a converting customer who...
What is marketing automation? Marketing automation is the collection of data to automate online marketing tasks. For example, consider nurturing suspects, prospects and leads into customers and retaining and activating existing customers. Marketing automation can be...
What is inbound marketing? Inbound marketing is an online marketing strategy that focuses on supporting visitors in going through the entire customer experience. This is done by drawing up buyer personas and through those eyes the buyer journey and customer journey to...
What is the customer experience? The customer experience is the entire process that a user goes through online – from suspect to lead, from lead to customer and from customer to promoter. This process can be divided into two main stages: the buyer journey and the...
What is a lead? Successful online business starts with collecting interesting leads. Online marketing parties use the term ‘lead’ frequently – and in different ways. There is talk about charge generation, lead nurturing and lead qualification. But...
