What is a heat map? A heatmap is the result of the analysis of a web page. A heat map is also called a thermal image. The result is a screenshot of your web page with a transparent layer with visual temperature differences. From a heat map you can deduce which...
Wat is AMP (Accelerated Mobile Page)? What exactly is AMP? AMP (Accelerated Mobile Pages) is a relatively new term, introduced by Google. Accelerated Mobile Pages are web pages aimed at improving and accelerating the reading experience of mobile users. AMP pages are...
What is a call to action (cta)? A call to action, also known as a CTA, is an element that ensures the desired conversion. A call to action is literally translated: call to action. Placing the right call to action in the right place is one of the basic methods of...
What is a meta description? A meta description is the description of a web page. The meta description, together with the meta title and the URL, is the most important information for Google. Filling the meta description is one of the basic techniques for search engine...
What is promptography? Promptography (Promptography) refers to the control by a human of AI software when creating images. The word was coined by visual artist Christian Vinces, winner of the prestigious Sony World Photography Award. Vinces refused the prize for his...
What is the customer journey? The customer journey is the second part of the customer experience, after the buyer journey. The customer journey starts as soon as a user has made a purchase and has therefore become a customer. The customer journey can be divided into...