What is an anchor text? An anchor text – or anchor text – is the text on which a link is placed. This is important for Google and the visitor. An anchor text is important for the usability of your website, but also for your link building. Use a relevant anchor text...
What does the 410 status code mean? The 410 is an HTTP status code with which you can communicate to Google that a page has been permanently and deliberately removed. As an extension to the 404 The 410 is relatively new and is an improvement on the 404. The 404...
What does above the fold mean? Above the fold, all content that is immediately visible on the monitor after loading the web page. Everything that is not visible and that requires scrolling is ‘below the fold’; below the fold. The importance of above the...
What is a bounce rate? A bounce rate is a value that Google Analytics measures and displays in the reports. The bounce rate represents a percentage of visitors who land on your page and then leave the website without clicking further. The misunderstanding Many SEO...
What is a backlink? A backlink is a reference to your website from another website. Previously, collecting backlinks – also called link building – was one of the most important SEO techniques on the basis of which Google assessed the value of a website. Nowadays the...
What are long tail keywords? Long tail keywords are searches in Google that consist of 4 or more words. In terms of searches, we distinguish between short tail and long tail keywords. Short tail are the searches that consist of 1 to 3 keywords. Volume Many people opt...
