What is on-page SEO and what is off-page SEO? SEO – or Search Engine Optimization – means search engine optimization. Within SEO, a distinction can be made between on page SEO and off page SEO. But what is the difference between these factors? On page SEO The word...
What is black hat SEO? Black hat SEO is a method of search engine optimization (SEO) that is not approved by Google. As soon as Google notices that your website uses these techniques, your website will be penalized with a lower Google ranking. Unfortunately, in...
What is linkbuilding? Link building is one of the oldest – and still one of the most effective – search engine optimization techniques today. Simply put, this is obtaining backlinks to a desired web page on your website. Why does link building work? Link building is...
What is SSL? What exactly is SSL? SSL stands for ‘Secure Sockets Layer’. Secure Sockets Layer or SSL is a certificate that indicates that the connection between the browser and the server is secured. This secure connection is called an HTTPS connection....
What is a meta description? A meta description is the description of a web page. The meta description, together with the meta title and the URL, is the most important information for Google. Filling the meta description is one of the basic techniques for search engine...
What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure and is a secure connection that allows you to surf the internet. As a website owner, you can decide for yourself whether visitors are received via an HTTPS connection or an HTTP connection. The...
